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Downtown Florence Unlimited

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ABOUT DFU

Downtown Florence Unlimited (DFU) is an organization comprised of retail and service businesses, educational institutions, non-profit organizations and individuals. First established in 1963, the organization's mission was to promote the growth and better welfare of downtown entities. Since then, this coalition, in cooperation with the City of Florence, the Florence/Lauderdale Tourism Department, the University of North Alabama and the Florence Main Street program, has continued its commitment to serve the needs of its members while supporting the vitality of Historic Downtown Florence.

DFU holds monthly meetings for its members, with featured guests and speakers on a variety of topics of interest to the community. Non-members are also welcome to these meetings. DFU also organizes several special events with the purpose of attracting residents and travelers to Downtown Florence. The most successful of these efforts is the monthly (March-December) First Fridays Florence arts and entertainment event. The event features 80-95 exhibitors and musicians, and regularly draws over 2,000 visitors to Historic Downtown.

DFU's Primary Goals

To vigorously and effectively foster and promote trade and commerce in Downtown Florence.

To vigorously and effectively foster, promote and advertise the advantages of shopping and dining in Downtown Florence.

To promote better relations between all business, commercial and professional enterprises, both among and between themselves, and with the general public.

To promote and develop better public parking facilities and traffic flow, and to work closely with the officials of the City of Florence and of Lauderdale County, Alabama, in attaining these objectives.

To engage in, and promote all matters of common interest to its members.

To gather, publish and disseminate interesting and factual information with respect to the advantages of trading in Downtown Florence.

To actively combat all influences, publicity and actions that are intended to adversely affect the fuller utilization of Downtown Florence as a growing business, commercial and professional center.

To cooperate to the fullest with all parties who have similar aims and purposes in the promotion of activities for the common good of Downtown Florence.



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