Historic Downtown La Crosse

Welcome to Historic Downtown La Crosse, just steps away from the Mississippi River and Riverside Park, includes one of the largest historic districts in the state. Enjoy our unique shops, lively entertainment, museums, art galleries, and restaurants. Take part in our many downtown events and festivals including Spring Fling, Riverfest, Krazy Daze, Oktoberfest, Historic Downtown Day, Trick & Treat, Holiday Open House, Rotary Lights, and more.

Downtown Mainstreet, Inc. (DMI) is the non-profit business group focused on the continued revitalization of Historic Downtown La Crosse. And whether you are interested in visiting our beautiful and vibrant downtown business district or are someone looking to relocate or expand your business, we hope that this site has all the information to guide you.

Downtown Mainstreet Inc. (DMI) was created in 1990 to oversee, coordinate and facilitate the revitalization of La Crosse's central business district. DMI is a private, non-profit organization founded by businesses and financial institutions to help restore the downtown district's role as the center of the Coulee Region. It originated because of a need for an organization to bring various groups together to complete the City Vision 2000 Downtown Master Plan, which outlines a vision and strategy for Downtown La Crosse. The City Vision 2000 Downtown Master Plan was completed in 1992 and was the impetus for much of the public and private investment that has taken place since.

The mission of Downtown Mainstreet Inc. is economic redevelopment and revitalization of downtown La Crosse. The organization works to enhance, revitalize, and redevelop La Crosse's original central business district through the elements of organization, design, promotion and economic restructuring.

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