La Grande Main Street
It is the mission of La Grande Main Street to create an inviting, sustainable downtown rooted in La Grande's history and culture, providing a vital center for commercial and community activities.
La Grande Main Street is working to revitalize our downtown using the tried and true Main Street Approach. This is a comprehensive means to rebuild a healthy downtown by addressing the economic challenges facing downtown, beautifying and restoring the historic heart of our community, and promoting the downtown with fun events and quality marketing. The Main Street Program is volunteer driven by downtown businesses owners, community members and supported by many local organizations. These volunteers serve on committees addressing the four main components of downtown revitalization: Design, Promotion, Economic Restructuring and Organization. The program is staffed and funded by the City of La Grande's Community and Economic Development Department with support from the La Grande Main Street Board of Directors.
The La Grande Main Street Program was officially designated by the state on September 26, 2008 as an "Oregon Main Street Transforming Downtown." La Grande joined 10 other Oregon communities which were designated as either PerformingMain Street programs or Transforming Main Street programs at that time.
FOUR POINT APPROACH
The success of La Grande Main Street is based on its comprehensive nature. By fully integrating four points into a practical downtown management strategy, a local program makes fundamental changes in a community's economic base:
Organization assembles public/private leaders within communities to work toward the same revitalization goals.
Promotion sells a positive brand image of the commercial district drawing visitors, shoppers and investors downtown.
Design enhances both livability and attraction of the district by rehabilitating historic buildings, creating pedestrian-oriented streets and encouraging context-sensitive new construction.
Business Development strengthens a community's existing assets while expanding and diversifying its economic base. Main Street sharpens the competitiveness of existing business and attracts compatible new businesses to the district.
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