Motown Historical Museum
As an irresistible force of social and cultural change, Berry Gordy's legendary Motown made its mark not just on the music industry, but society at large, with a sound that has become one of the most significant musical accomplishments and stunning success stories of the 20th century. Diana Ross & the Supremes, Smokey Robinson & the Miracles, Stevie Wonder, the Temptations, the Four Tops, Marvin Gaye, Michael Jackson & the Jackson 5, the Marvelettes, Martha Reeves and the Vandellas, Gladys Knight & the Pips, Lionel Richie & the Commodores, Teena Marie, their music communicated and brought together a racially divided country and segregated society, around the world, touching all people of all ages and races.
No other record company in history has exerted such an enormous influence on both the style and substance of popular music and culture. With more than 180 No. 1 hit songs worldwide and counting, that influence is still being felt today, from pop to hip-hop. Motown recently celebrated the 50th anniversary of the company's founding.
Motown, of course, stands for more than just the historic music. The label and its remarkable legacy is a reflection of the hard work of dedicated individuals overcoming incredible obstacles to achieve great success. Over a half-century ago, on January 12, 1959, to be exact, a young African-American songwriter named Berry Gordy founded his company with a loan of $800 from his family, marking the birth of the "Motown Records Corporation." Because Detroit had long been known as the "Motor City," Gordy, in tribute to what he felt was the down-home quality of the warm, soulful people he grew up around, used "town" in place of "city," which gave him the contraction "Motor Town" and the perfect name for his company and new label-Motown.
A man of vision, drive, talent and determination, Berry Gordy was also a producer, innovative entrepreneur, and teacher. The phenomenal success of Motown Records is a tribute to all that he embodies and all the talent that he brought out in others. Under his leadership, and through determination and support of the Motown family of artists, Gordy forged new grounds for minorities and made the "Motown Sound" a worldwide phenomenon beloved by millions to this day.
Berry Gordy believed in turning negatives into positives. He always learned from all his experiences and applied them to his business. The tedious time he spent working on the assembly line at Detroit's Lincoln-Mercury automobile plant he put to good use: "Every day I watched how a bare metal frame, rolling down the line would come off the other end, a spanking brand new car. What a great idea! Maybe, I could do the same thing with my music. Create a place where a kid off the street could walk in one door, an unknown, go through a process, and come out another door, a star." That little thought that came to him while running up and down that assembly line became a reality we now know as "Motown."
From his experience at Lincoln-Mercury, he also set up a system at Motown called Quality Control, in order to ensure only top product would be released. Meetings were held on Friday mornings where producers would submit their product to be voted on. All were free to express their honest opinions. Gordy said these meetings were one of the key elements of the company's overall growth and success. The competition was fierce--and so was the love. It was survival of the fittest. The artists flourished in that process, as well as the songwriter/producers like Holland-Dozier-Holland, Norman Whitfield, Ashford and Simpson and Smokey Robinson. They were all as distinctive as the artists they produced.
When Motown was housed in its famed Hitsville U.S.A. offices at 2648 West Grand Boulevard in Detroit, it was not just a location; history would be made there. In fact, Berry Gordy created a 24-hour hit-making and artist development factory, nurturing the artistic talent of the singers, writers, producers, as well as corporate executives.
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