NEW Zoo

Our Mission

Your NEW Zoo is an always new natural adventure that promotes recreation, education, and conservation through encounters with live animals.

• Recreation: Provide entertaining and rewarding family recreation.
• Education: Provide well-planned exhibits with an interpretive program which encourages a greater appreciation of the living world.
• Conservation: Provide for the propagation of selected endangered species to help ensure their survival.

Building a Sustainable NEW Zoo

The Background

Like many organizations and businesses, the zoo faces a changing economy, increased sensitivity to environmental conditions, the need to provide a stable work environment and retain good employees, all while providing products and services of value to its customers. The NEW Zoo is among a group of only seven of the 218 Association of Zoos & Aquariums (AZA) accredited zoos and aquariums in the country that do not receive local or regional public tax support for its annual budget. So, aside from the core mission of providing a natural adventure that promotes recreation, education, and conservation through encounters with live animals, economic sustainability has become a major reason to apply sustainable practices to our operations.

AZA and the NEW Zoo

The NEW Zoo is one of only seven AZA accredited zoos in the country that does not receive local or regional tax support for the zoo's annual operating budget. Progress continues on the exciting journey of implementing the Master Plan for the NEW Zoo.

Reforestation Camp

The NEW Zoo is located 10 miles northwest of downtown Green Bay, within the Brown County Reforestation Camp. The NEW ZOO and Brown County Reforestation Camp together function as a 1560-acre recreational area serving over a half million visitors each year. The camp's miles of hiking, biking, and nature trails will delight the outdoor enthusiast. Winter is great fun for snow-shoers and cross-country skiers combing miles of unbroken forest.

Beautiful Surroundings

The miles of trails, picnic areas, trout ponds, and animal exhibits provide fun and enjoyment for the whole family. Visit the observation tower to see a good portion of the animal exhibits and lush habitat.

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