Television City
Launched in April 2001, Television City is a full-service research facility located in the heart of Las Vegas, Nevada, in the popular MGM Grand Hotel and Casino. Our 9,000 square-foot research space offers you full access to our state-of-the-art facilities, cutting-edge technology, top-quality representative research participants, and expert staff to meet your research goals.
Television City is open 12 hours a day, 365 days a year, and more than 100,000 people pass through our hallway each week. In fact, nearly 83,000 people participated in our research projects in 2010. Television City is marketed to respondents as a fun, free entertainment attraction, with typically no promise of financial compensation, and therefore our respondents are intrinsically motivated to participate in research.
Mix and match any of our facilities, technologies, and methodologies to best serve your needs and budget:
Facilities
- Screening Rooms
- Focus Group Rooms
- 1-on-1 Interview Rooms
- Client Rooms
- Home Environment Testing Rooms
- Television City Store
Technology
- Consumer Technology Devices
- Survey Technology
- High-Speed Internet
- Nielsen Integrated Dial Trace Analysis
- 3D Testing
- The [n]LITEN Streaming and Archiving System
- Morae Testing Software
- Tobii Eye Tracking
- NeuroFocus Brainwave Analysis
- Video Conferencing and Recording
- Individual Testing Stations
Methodologies
- Surveys
- Focus Groups
- 1-on-1 Interviews
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